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Resourceful data-driven senior marketing leader adept at launching products and developing sustained growth.

My superpower is using data to improve marketing effectiveness while accelerating sales and revenue for software products.

 

Improving Healthcare with Prevention — I’m on a mission to help Top Bosses and High Achievers prevent self decay using Intervenables at my social enterprise, Differ & CrackingALZ.com.

Insidious self decay often leads to cognitive decline, dementia, and ALZ decades before the symptoms appear — truly death by 1K paper cuts cognitively going unnoticed until it is too late with current treatment options.

There are no silver bullets for dementia and Alzheimer’s disease, but there are hundreds of golden BBs.

Join the Top Boss community.

Start Cracking Daily!

Brian

 

“The doctor of the future will give no medication but will interest his patients in the care of the human frame, diet, and in the cause and prevention of disease.

Thomas A. Edison

February 11th, 1847 – October 18th, 1931

Super Achiever 84 years

 

“Intellectuals solve problems, geniuses prevent them.”

Albert Einstein

March 14th, 1879 – April 18th, 1955
Super Achiever 76 years

“What kind of deal is it to get everything you want, but lose your self?”

Matthew 16:26

CrackingALZ a Differ Community Logo

Differ
Head of Marketing & Co-Founder
September 2020 – Present
(2 years, 8 months)

 

Bamboo Health (Appriss Health)
Director, Product Marketing & Growth Marketing
August 2021 – November 2022
(1 year, 4 months)

 

Human API Logo

Human API
Sr. Director, Product Marketing
May 2021 – August 2021
(4 months)

hc1 logo

 

 

 

hc1
Sr. Director, Product Marketing
March 2020 – May 201
(1 year, 3 months)

 

Andzeon, Inc.
Co-Founder & Chief Marketing Officer
Apr 2013 – March 2020
(7 years)

 

Regenstrief Institute – Center for Biomedical Informatics (CBMI)
Sr. Product Manager (SaaS software)
Jun 2015 – May 2018
(3 years)

 

Teradata Marketing Applications (Aprimo)
Sr. Product Marketing Manager (On-premise, Private Cloud, & SaaS software)
Dec 2014 – Jun 2015
(6 months)

 

Wolters Kluwer
Sr. Director, Product Marketing
Sr. Director, Sales & Marketing Operations
Revenue Manager
Manager, Sales & Marketing Operations
Dec 2006 – Jul 2013
(6 years, 7 months)

 

Guidant (Boston Scientific)
Sr. Business Analyst (Guidant Sales Corporation)
Oct 2005 – Dec 2006
(1 year, 3 months)

 

Verizon Communications
Business Analyst (Small Business High-Value Group)
May 2004 –  Oct 2005
(1 yr, 6 mos)

 

Charles Schwab & Co., Inc
Sr. Service Quality Analyst (I, II, & III)
Registered Representative
Nov 1996 – May 2004
(7 years, 6 months)

“I have never let my schooling interfere with my education.”

(Mark Twain**)

I started a Master’s of Science in Data Science (MSDS) from Indiana University Bloomington in the Fall of 2017. I have 18 credit hours, or 60% of the 30 credit hour master’s program completed. I had to pause my participation in the program in 2019.

Degree: Master’s of Science – Data Science
Graduation: Fall 2023*
GPA: 4.0

Areas of Focus

Machine Learning
Artificial Intelligence
Data Visualization
Natural Language Processing & Understanding

 

 

Degree: Master’s of Business Administration – Marketing & Finance
Graduation: August 2004
GPA: 3.7

Areas of Focus

Marketing
Finance
Analytics
Operations

 

 

Degree: B.A. Psychology – Industrial & Organizational
Graduation: December 1995
GPA: 2.7

Areas of Focus

Student Life
Fraternity Leadership
Political Science
Pre-Law

 

“I have no special talent. I am only passionately curious.”

(Albert Einstein)

*Assumption is that I restart the program in Fall of 2021

**Or Grant Allen – The one man everyone knows, the other is unknown to almost everyone. But, he might have said it first.

My book collection has gotten out of control as I am north of +300 books — adding 2-4 books per month. I will put a link below to my research library on preventing the insidious self decay we are tackling with Intervenables at CrackingALZ.com.

Amazon’s audiobook service has changed my life. I’ve always been a slower reader. Not anymore. These are the books from the last 3 years. I still read physical books, but 90% is now on Audible while I am driving or doing something where I can listen at 2X-3X. Plus, I listen to A LOT of podcasts too.

 

 

 

 

 

 

 

 

 

 

(Coming Soon!!!)

Interactive timeline for my career.

It will look something like this from the app I developed in 2009-2011.

This is a screen-shot from the 5-swipes iPad resume app that never made it out of beta. 🙂

Career Timeline

Yes, I have rudimentary design and UI/UX skills, but I thought the infographics back in 2009-2011 time frame were impressive for an iPad. Plus, I’m a self-trained developer.  I simply could not get the touch/tap drill-down into the data to work. The D3 library makes it easier today for non-designers like me to look like pros.

I bet you want to see what the other 4 swipes were in the app, right?

Career Cluster

An update from 2014–yes, the career cluster was one of the swipes.

 

 

 

 

 

Technical Skills

The technical skills infographic was probably my favorite, but I would have preferred to use a different theme than the gears for the applications.

(Coming Soon!!!)

Take a FREE peek under the hood of the different tech stacks that I use to drive superior results for the marketing & sales organizations I have consulted with and worked for over the last 20 years.

Plus, I will share the compilation of tools suggested by podcast guests on large programs that I listen and learn from daily.

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